Six principles for a freer masculinity

Changing masculinity norms is ultimately about creating a society where people are allowed to be and feel good about themselves. Creating a space where boys and men can be open and vulnerable, allows us to build stronger relationships, foster positive social environments, and reduces the risk of loneliness, insecurity, and violence.

As an organization, it is not our goal to impose any specific way of being a man on anyone—we believe there are many ways to be a man. At the same time, we believe there are values, qualities, and behaviors that could be part of a new, freer masculinity.

1. Openness

We want men to be open and curious about themselves as well as others. This means challenging the idea that men "always know best" or that there’s only one obvious way to be a man. A masculinity rooted in openness is also inclusive of women, transgender people, and non-binary individuals.

2. Community

Constantly having to compete with other men to prove one's worth is exhausting and stressful. We want to encourage men to deepen their relationships and build a sense of community and belonging that isn’t based on achievements or status.

3. Non-Violence

Masculinity is often linked to the ability to use or endure violence. We want to break that connection! We believe in a world where no man or boy is subjected to violence—or inflicts it on others.

4. Courage

Courage has long been seen as a masculine ideal. But what does it really mean to be brave? We believe true courage is standing up for positive change in society and speaking out when others are mistreated.

5. Empathy

Listening and being empathetic are skills that often require practice—especially for men. The strong norm of “going it alone” or avoiding emotions can cause significant suffering, both for men themselves and for those around them.

6. Playfulness

Many traditional masculinity ideals and social media trends promote rigid rules about what is acceptable for men. We believe in a world where only imagination sets the limits for how one can express themselves. That’s why we see playfulness as one of the most important elements of a new masculinity.